Tips to Expand Your Ranch’s Online Business and Monetize Leftover Parts
As a ranch owner looking to grow your online business online, you may already know that selling meat products like beef, pork, and chicken can be profitable. However, you may not be aware of what some of the most successful ranches are doing to generate recurring revenue through their online stores. In this blog post, we will explore some effective ways that you, as a ranch owner, can generate more dollars on your online store, and we will highlight examples from other successful businesses like yours that are already doing it.
Subscription Boxes for Ranches
If you’ve set up an online store you’re off to a great start! You should also consider subscription boxes for your ranch. Examples of successful businesses that have implemented this strategy include U.S. Wellness Meats, Diestel Turkey Ranch, Oregon Valley Farm, and Seven Sons Farms. Subscription boxes can provide your customers with regular deliveries of their favorite products, generating recurring revenue for your ranch. You may also want to consider offering free shipping or discounts for subscription boxes to incentivize customers to sign up. As you develop your subscription box, it's important to offer a variety of products that will appeal to your customers. Providing clear and detailed product descriptions and images can help customers make informed purchasing decisions.
Tips for success:
- Offer a variety of products to appeal to different customers
- Provide customers with clear and detailed product descriptions and images.
- Consider offering free shipping or discounts for subscription boxes to incentivize customers to sign up.
Value-Added Products for Ranches
Producing value-added products can be an effective way to generate new revenue streams for your ranch. By creating products like jerky, sausages, and marinades, you can differentiate yourself from other meat producers and appeal to a wider audience. U.S. Wellness Meats and Oregon Valley Farm are two businesses that have successfully monetized their meat products in this way. Additionally, partnering with other businesses or chefs to promote your products can help increase your exposure and reach new customers.
Tips for success:
- Use high-quality ingredients to create unique and flavorful products.
- Experiment with different recipes and flavors to find what works best.
- Consider partnering with other businesses or chefs to promote products.
Marketing Strategies for Ranches
As a ranch owner looking to expand your online business, effective marketing strategies are essential for reaching a wider audience and increasing your revenue. Social media is a powerful tool that you can use to promote your products and engage with your customers. Diestel Turkey Ranch and Seven Sons Farms are examples of businesses that have effectively used social media to grow their businesses. For content, Distel shares recipes and cooking tips, while Seven Sons shares stories of life on the ranch.
A significant way that online ranching businesses expand their audiences online is by forming partnerships with influencers or businesses. The first step is to determine the campaign objectives, target audience, and the type of influencer or business that aligns with your brand values. Once identified, the next step is to establish a partnership that outlines the expectations, deliverables, and compensation. It's important to have clear communication and a mutually beneficial agreement. The influencer will then create content promoting your brand to their audience. Always track and analyze the results to evaluate the success of the campaign and make improvements for future campaigns. Successful partnerships can lead to increased brand awareness, engagement, and sales.
Also keep in mind that online shoppers love a good deal. You can often win new customers by providing them an exclusive one-time use discount code by providing their email address. This ties in with email marketing strategies. It’s always a good idea to send out email offers and product updates to your customers to keep them coming back and from time to time, give them a discount! One time use discount codes can also be given to loyal customers as rewards, or to win previously regular customers back.
Tips for success:
- Use social media platforms, such as Facebook and Instagram, to connect with customers and promote products.
- Create quality content, such as photos and videos, to showcase products, recipes, and life on the ranch
- Consider partnering with influencers or other businesses to reach new audiences.
- Use email marketing and discount codes to encourage new customers to buy, as well as promote new products and deals.
Opportunities for Ranches to Monetize Bones
One of the challenges you may face in expanding the business of your ranch online is monetizing leftover parts of the animals, such as bones. Take a look at successful businesses, such as Oregon Valley Farm, Seven Sons Farms, U.S. Wellness Meats, and Carman Ranch. They each demonstrate effective ways of selling bones online. Some of them have even partnered with Beth's Bountiful Bone Broth to help their bones sell to customers looking to make bone broth.
Beth's Bountiful Bone Broth specializes in selling a spice mix with premium ingredients that ensure customers can make the perfect bone broth every time. By partnering with Beth, you can turn your leftover bones into a profitable product, while also providing your customers with a high-quality and unique bone broth solution that keeps them coming back for more..
Tips for success:
- Research and partner with businesses that specialize in partnering on value-added products
- Consider developing new products, such as bone broth, to monetize bones and other leftover parts.
- Experiment with different recipes and flavors to find what works best.
Partnering with Beth's Bountiful Bone Broth
As a ranch owner, you may feel frustrated with the idea of wasting valuable resources like bones, which could be turned into a profitable product. Bone broth is a popular and trendy product that customers are looking to buy, but some ranchers may feel uncertain about how to help their customers make a quality end product using their bones. This is where Beth's Bountiful Bone Broth can help.
After leaving corporate America, Beth established her own business providing high quality organic meats and sustainable seafood in Los Angeles. She also created a line of superfood infused cleanses with a local nutritionist and shipped them all over the country. Eventually, she and her husband moved to Stevenson, Washington in the Columbia Gorge to build a retirement home and seek a simpler life. Upon arriving, Beth noticed that many young people in the community were suffering from health issues. She knew about the health benefits of bone broth made out of grass-fed marrow bones from her experience selling grass-fed meats in Los Angeles. She discovered there was no local bone broth in the area and started Beth's Bountiful Bone Broth. The broth quickly gained popularity in the Gorge and is now available in natural grocery stores in Hood River, Camas, and Vancouver, and the Portland, Oregon area. She has steadily expanded her business in partnership with ranchers with online businesses to help them sell more bones by providing their customers with a simpler way to make bone broth.
Beth's Bountiful Bone Broth is all about high-quality ingredients. Her customers are health-conscious and seek out quality bones. So don't let valuable bones go to waste! By partnering with Beth, you can offer your customers a value-added product that will keep customers coming back for more and we can recommend your business to her customers. Not only does this partnership generate an additional revenue stream for you, but it reduces waste, providing your customers a product they'll love.
Beth cares about your business and will activate joint marketing efforts through social media, email, and other online media campaigns.
We hope you found this post useful and helpful in providing insights into how you can grow your online businesses. By leveraging the power of subscription boxes and exploring different monetization strategies like creating value-added products such as bone broth and more, you can reach a wider audience and generate recurring revenue. And if you're looking for a way to monetize your leftover animal parts, partnering with us at Beth's Bountiful Bone Broth can be a lucrative opportunity to turn your waste into a profitable product.
You can contact Beth at Beth’s Bountiful Bone Broth here and purchase the spice kit here.